Communication Strategy

If you don't communicate in a way that people understand and
find compelling, how can you expect them to help you succeed with it?

Research suggests only 5% of the people in an organization
understand its strategy. If that is true for your organization, whose strategy
are the other 95% implementing? Not yours, that is for sure.

IMS helps you communicate your strategy in a compelling and effective way, and dramatically improve implementation and the resulting outcomes.

IMS provides a clear framework for building a communication plan as well as practical information, techniques, tools, tips and exercises that can be applied to explain and deliver a complete and coherent message.

We guide you on how to identify likely obstacles to change and how the psychology behind your story - and the language you use - can help create change champions; as well as details of how to use metaphor, quotations
and imagery to paint a vivid picture, whatever the media you may be using...